1) Introduction and contact details of the responsible party
This website is operated by: PocketPixel .
It is very important to us to handle the data of our website visitors confidentially and to protect it in the best possible way. For this reason, we make every effort to comply with the requirements of the GDPR.
Below we explain how we process your data on our website . We use the clearest and most transparent language possible so that you truly understand what happens to your data.
2) General Information
2.1 Processing of personal data and other terms
Data protection applies to the processing of personal data. Personal data means any data that can be used to identify you personally. This includes, for example, the IP address of the device ( PC, laptop, smartphone, etc.) you are currently using. Such data is processed when something happens to it. For example, the IP address is transmitted from your browser to our provider and automatically stored there. This constitutes the processing (according to Article 4 No. 2 GDPR ) of personal data (according to Article 4 No. 1 GDPR).
These and other legal definitions can be found in Article 4 of the GDPR.
2.2 Applicable regulations/laws – GDPR, BDSG and TDDDG
The scope of data protection is regulated by laws. In this case, these are the GDPR (General Data Protection Regulation) as a European regulation and the BDSG ( German Federal Data Protection Act). (Federal Data Protection Act) as national law. Furthermore, the TDDDG supplements the provisions of the GDPR insofar as it concerns the use of cookies.
2.3 The person in charge
The controller responsible for data processing on this website is the data controller as defined by the GDPR. This is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
You can reach the person in charge at:
2.4 How data is generally processed on this website
As we have already established, some data (e.g., IP address) is collected automatically. This data is primarily required for the technical operation of the website. If we use or collect any other personal data beyond this, we will inform you accordingly and /or request your consent.
You knowingly share other personal data with us.
You can find detailed information about this below.
2.5 Your rights
The GDPR grants you extensive rights. These include, for example, the right to free access to information about the origin, recipients, and purpose of your stored personal data. You can also request the correction, blocking, or deletion of this data, or lodge a complaint with the relevant data protection supervisory authority. You can withdraw any consent you have given at any time.
You can find details about these rights and how to exercise them in the last section of this privacy policy .
2.6 Data protection – Our view
Data protection is more than just a chore for us! Personal data is highly valuable, and handling it responsibly should be a given in our digital world. Furthermore, as a website visitor , you should be able to decide what happens to your data, when, and by whom. Therefore, we are committed to complying with all legal regulations, collecting only the data necessary for our purposes, and treating it with the utmost confidentiality.
2.7 Transfer and Deletion
The transfer and deletion of data are also important and sensitive topics. Therefore, we would like to briefly inform you about our general approach to this in advance.
Data will only be transferred if there is a legal basis for doing so and only if it is absolutely necessary. This may be the case, in particular, if the data subject is a so-called data processor and a data processing agreement pursuant to Article 28 GDPR has been concluded.
We will delete your data when the purpose and legal basis for processing no longer apply and no other legal obligations prevent its deletion . Have a good one! Article 17 of the GDPR also provides an overview of this.
Please refer to this privacy policy for further information and contact the responsible party if you have any specific questions.
2.8 Hosting
This website is hosted on our own servers. We store the personal data collected on this website on our servers. This includes, firstly, the automatically collected and stored log files (see below for details), as well as any other data provided by website visitors.
The legal basis for the processing is Art. 6 para. 1 lit. a, b and f GDPR, as well as § 25 para. 1 TDDDG, insofar as consent includes the storage of cookies or access to information in the end device of the website visitor or user within the meaning of the TDDDG.
We only process data that is necessary to fulfill our contractual obligations .
2.9 Legal basis
The processing of personal data always requires a legal basis. The GDPR provides the following options in Article 6(1), first sentence:
a) the data subject has given consent to the processing of personal data relating to him or her for one or more specific purposes ;
b) d processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract;
c) d processing is necessary for compliance with a legal obligation to which the controller is subject;
d) the processing is necessary to protect the vital interests of the data subject or of another natural person;
e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
f) Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
In the following sections , we will tell you the specific legal basis for each processing activity.
3. This happens on our website
By visiting our website, we process your personal data.
To best protect this data against unauthorized access by third parties, we use SSL or TLS encryption. You can recognize this encrypted connection by the https:// or a padlock symbol displayed in your browser's address bar.
Below you will find information about what data is collected when you visit our website, for what purpose this is done and on what legal basis.
3.1 Data collection when accessing the website
When you access this website, information is automatically stored in so-called server log files. This information includes:
This data is temporarily required to ensure our website is displayed to you continuously and without problems. Specifically, this data serves the following purposes:
Data processing is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR and is based on our legitimate interest in processing this data, in particular the interest in the functionality and security of the website. This data is stored pseudonymously where possible and deleted once the respective purpose has been fulfilled.
If the server log files allow for the identification of the data subject , the data will be stored for a maximum period of 14 days. An exception applies if a security-related incident occurs . In this case, the server log files will be stored until the security-related incident has been resolved and fully investigated.
Furthermore, no merging with other data takes place.
3.2 Cookies
3.2.1 General
This website uses so-called cookies. These are data files, pieces of information that are stored in the browser of your device and relate to our website.
By setting cookies, the navigation of the website can be made easier for the visitor.
In our cookie consent tool you will find all information about the cookies we use on our website (possibly after your consent).
3.2.2 Rejecting cookies
You can manage all cookies that are not technically necessary directly via our cookie consent tool.
You can prevent cookies from being set by adjusting your browser settings.
Here you will find the corresponding links to frequently used browsers:
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen?redirectslug=Cookies+l%C3%B6schen&redirectlocale=d e
Safari: https://support.apple.com/de-de/guide/mdm/welcome/web and https://support.apple.com/de-de/guide/safari/sfri11471/mac . If you are using a different browser, it is recommended that you enter the name of your browser and " delete and manage cookies " into a search engine and follow the official link for your browser.
Alternatively, you can also adjust your cookie settings at https://optout.aboutads.info/?c=2&lang=ENo or https://www.youronlinechoices.com/ administer.
However, we must point out that completely blocking/deleting cookies may impair your use of the website.
3.2.3 Technically necessary cookies
We use technically necessary cookies on this website to ensure that our website functions correctly and in accordance with applicable laws. They help to make the website user-friendly. Some functions of our website cannot be displayed without the use of cookies.
The legal basis for this is, depending on the individual case, Art. 6 para. 1 lit. b, c and/or f GDPR.
3.2.4 Cookies that are not technically necessary
Furthermore, we also use cookies on our website that are not technically necessary. These cookies serve, among other things, to analyze the browsing behavior of website visitors or to offer website functions that are not technically essential.
The legal basis for this is your consent pursuant to Art. 6 para. 1 lit. a GDPR.
Cookies that are not technically necessary will only be set with your consent, which you can revoke at any time in the cookie consent tool.
3.3 Data processing through user input
3.3.1 Making contact
a) Email
When you contact us by email, we process your email address and any other data contained in the email . This data is stored on the mail server and, in some cases, on your device . Depending on the nature of your inquiry, the legal basis for this processing is generally Article 6(1) ( f) or Article 6(1 ) (b) GDPR. The data will be deleted as soon as the respective purpose for processing no longer applies and this is possible in accordance with legal requirements.
3.4 Cookie Consent Tool
3.4.1 GDPR Legal Cookie by Shopify
To ensure that only cookies with a legal basis are set on our website, we use the GDPR Legal Cookie consent management tool . Shopify by beeclever GmbH, Friedrich-Mohr-Straße 1, 56070 Koblenz, Germany.
This service is used to obtain and document the consent of the website visitor to the storage of certain cookies in their browser or the use of certain technologies in compliance with data protection regulations .
When this website is accessed, the consent given or withdrawn by the website visitor is stored as a beeclever GmbH cookie in the website visitor's browser . For this purpose, a connection to the servers of beeclever GmbH is established.
The legal basis is Article 6(1 ) (c ) GDPR. eeclever GmbH is used to obtain the legally required consent for the use of cookies.
The collected data will be stored until the website visitor requests its deletion, beeclever GmbH deletes it itself, or the purpose for storing the data no longer applies . This does not affect mandatory statutory retention periods.
3.5 Mail service
3.5.1 Shopify
We use Shopify 's features as our mailing service. This service is provided by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland .
This is a service that allows you to efficiently organize and send emails. Shopify 's mailing feature enables businesses to send a variety of emails, including transactional emails, marketing emails, and other notifications.
The processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR, insofar as we use the mailing service to contact our leads.
Consent can be withdrawn at any time.
When sending emails for the purpose of initiating a contract or within an existing contractual relationship, the legal basis for processing is Article 6(1 ) (b) GDPR, as the services used serve customer management and the fulfillment of our contractual obligations . The data will be deleted upon termination of the contract between us and Shopify .
Further information:
3.6 Analysis and tracking tools
3.6.1 Meta-Pixel
We use Meta-Pixel on this website. Meta-Pixel is a conversion tracking tool. This service is offered by Meta. Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour , Dublin 2, Ireland.
Meta-Pixel allows us to track the behavior of website visitors after they have been redirected to the website via a Facebook ad.
Meta-Pixel uses cookies for its own advertising purposes. The data is stored and processed by Facebook, so that a connection to the respective user profile can be established.
The collected data will also be transferred to the USA and other third countries.
Data transfers to the USA are governed by the Standard Contractual Clauses (SCCs) of the EU Commission.
The legal basis for processing is Article 6(1) ( a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.
If personal data is collected on this website using Meta-Pixel and forwarded to Facebook, we and Meta-Pixel are responsible for this. Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for data processing pursuant to Article 26 GDPR . This joint responsibility is limited exclusively to the collection and transfer of data to Facebook. An agreement on joint processing exists for this purpose .
We are responsible for providing data protection information when using the Facebook tool and for ensuring its secure integration into the relevant website in accordance with data protection regulations. Facebook, on the other hand, is responsible for the data security of its products. Therefore, data subject rights regarding data processed by Facebook must be asserted directly with Facebook.
Further details:
3.7 Social Media Profile
In addition to our website, we also maintain a presence on social media. Our aim is to showcase our company and provide opportunities for people to get in touch with us.
We also take advantage of the opportunity to place advertisements and job postings on social media.
Below we provide information about what data we and the respective social network process when you visit and interact with our profile.
3.8 Facebook
We operate a Facebook fan page at https://www.facebook.com/ . This social network is provided by Meta. Platforms Ireland Limited, 4 Grand Canal Square , Grand Canal Harbour, Dublin 2, Ireland.
3.8.1 Interactions with our company profile
When you visit our Facebook profile and interact with us through it, we process personal data. This includes both the publicly available data on the profile and the personal data contained in posts, comments, or direct messages to us . Interactions such as liking or sharing allow us to view the user profile and its publicly available information.
The legal basis for this processing is Article 6(1) ( f) GDPR. It is in our legitimate interest to provide relevant and interesting content and to enable the use and functionality of our Facebook profile .
Insofar as a request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures, our processing is based on Art. 6 para. 1 lit. b GDPR.
3.8.2 pages Insights
As explained in the Meta privacy policy under “How do we use your information?”, Meta also collects and uses information to provide analytics services, known as Page Insights, for page administrators. This also applies to our Facebook page.
Page insights are aggregated statistics that are generated based on certain interactions of visitors with pages and the associated content ( e.g., viewing a page or video, subscribing to a page, unliking a page, etc.) and logged by the meta servers .
Meta provides us with aggregated statistics and insights in connection with Page Insights, which tell us how people interact with our company page. We do not receive access to any personally identifiable information, but only to the aggregated Page Insights. Using Page Insights, we can view anonymous statistics such as our account's reach, page views, likes, etc. These also include analyses by age, gender, and location of users ( as specified by them in their respective Facebook profiles). We can adjust settings for the reach analysis, such as the consideration of a specific post and demographic grouping. This data is anonymized.
It is not possible for us to draw conclusions about specific individuals.
The processing of this data serves the purpose of analyzing our reach and tailoring our content and advertisements to user interests, so that visitors can derive maximum benefit. Based on the evaluation of this data, we can understand how our content, our profile, and our advertising are consumed. This allows us to create targeted content and place advertisements to better market our company and our services.
The processing is based on our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.
The processing of personal data in the course of so-called Page Insights is carried out jointly with Facebook in accordance with Art. 26 para. 1 GDPR.
We have reached a corresponding agreement with Facebook, which can be found here.
https://www.facebook.com/legal/terms/page_controller_addendum ) can be viewed.
Facebook's contact details are:
Online contact:
By mail: Meta Platforms Ireland Limited, ATTN: Privacy Operations , Merrion Road, Dublin 4, D04 X2K5, Ireland.
For Facebook, you can contact the data protection officer via the following link:
More information about Page Insights:
3.8.3 Processing of personal data and cookies by Meta
When you access a Facebook page, the IP address assigned to your device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for "German" IP addresses). Facebook also stores information about its users' devices (e.g., as part of the "Login Notifications" feature); this may allow Facebook to associate IP addresses with individual users. If you are currently logged into Facebook, a cookie containing your Facebook ID is stored on your device. This allows Facebook to track that you visited this page and how you used it. Through Facebook buttons embedded in websites, Facebook can record your visits to these websites and associate them with your Facebook profile. This data can then be used to personalize content or advertising for you .
Information on how to manage or delete personal data can be found in Facebook's Privacy Center:
Further information on how Facebook handles data can be found here:
3.8.4 [...]
3.9 Online marketplaces
We sell goods or services on online marketplaces. We use the following providers for this purpose:
3.9.1 Shopify
Meaterly
4. What else is important
Finally, we would like to inform you in detail about your rights and how you will be informed about changes to data protection requirements.
4.1 Your rights in detail
4.1.1 Right of access pursuant to Art. 15 GDPR
You can request information about whether your personal data is being processed. If so, you can request further information about the nature and manner of the processing. A detailed list can be found in Article 15(1 ) (a) to ( h) of the GDPR.
4.1.2 Right to rectification pursuant to Article 16 GDPR
This right includes the correction of inaccurate data and the completion of incomplete personal data.
4.1.3 Right to erasure pursuant to Article 17 GDPR
This so-called "right to be forgotten" gives you the right, under certain conditions , to request the deletion of your personal data by the data controller. This is generally the case when the purpose of the data processing no longer applies, when consent has been withdrawn , or when the initial processing took place without a legal basis. A detailed list of reasons can be found in Article 17(1 ) (a) to (f) of the GDPR. This "right to be forgotten" also corresponds to the controller's obligation under Article 17(2) of the GDPR to take appropriate measures to bring about the general erasure of data.
4.1.4 Right to restriction of processing pursuant to Art. 18 GDPR
This right is subject to the conditions set out in Article 18 paragraph 1 letters a to d.
4.1.5 Right to data portability pursuant to Art. 20 GDPR
This section regulates the fundamental right to receive one's own data in a commonly used format and to have it transmitted to another controller. However, this only applies to data processed based on consent or contract pursuant to Article 20(1 )(a) and (b), insofar as this is technically feasible.
4.1.6 Right to object pursuant to Article 21 GDPR
You can generally object to the processing of your personal data. This applies in particular if your interest in objecting outweighs the legitimate interest of the controller in the processing and if the processing relates to direct marketing and/or profiling .
4.1.7 Right to a “case-by-case decision” pursuant to Article 22 GDPR
You have the fundamental right not to be subject to a decision based solely on automated processing (including profiling) which produces legal effects concerning you or similarly significantly affects you. However, this right is also subject to limitations and additions in Article 22, paragraphs 2 and 4 of the GDPR.
4.1.8 Further rights
The GDPR includes comprehensive rights to inform third parties about whether and how you have asserted your rights under Articles 16, 17, and 18 of the GDPR. However, this is only permissible to the extent that it is possible and can be carried out with reasonable effort.
We would like to remind you of your right to withdraw your consent pursuant to Article 7(3) GDPR. This does not affect the lawfulness of the processing carried out up to that point. We would also like to inform you of your rights under Sections 32 et seq. of the German Federal Data Protection Act (BDSG), which are largely identical in content to the rights described above.
4.1.9 Right to lodge a complaint pursuant to Article 77 GDPR
You also have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data infringes this Regulation.
5. What if the GDPR is abolished tomorrow or other changes take place?
This privacy policy is currently valid as of February 1, 2025. From time to time, it is necessary to adapt the content of the privacy policy to respond to factual and legal changes. We therefore reserve the right to amend this privacy policy at any time. We will publish the amended version in the same location and recommend that you read the privacy policy regularly.
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